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Style Bytes: Fashion Bombay

The stylish duo Jasleen & Sonu behind the blog Fashion Bombay talk about their love of clothes, blogging & Bombay

Tell us a little bit about yourself, where you live and how you first got interested in fashion.
We are both from Bombay and love it here. We always enjoyed dressing up, mixing different styles, recycling and innovating. I guess we transformed our passion into our job.

When & Why did you initially decide to start a blog?
We both met at our previous work place and ever since then it's been like love at first sight. From our clothes to shoes, makeup to food and even our silly humour; we are like two peas in a pod.
We started our blog to further our love and passion for fashion. We are like the girl-next-door who loves to recycle and create interesting blends of fabrics and silhouettes. With our professional knowledge as stylists, we try and guide women with similar interests. Thankfully, people have appreciated our efforts and here we are answering these questions for StylePile :) 


What do you love about living in Bombay?

The crowd, the cacophony, the colour of it, we love it all. We are fascinated with the heritage structures, the crowded streets in Colaba, the local markets and the quaint cafes.

Tell us about your favorite shops or designers in Bombay?


Our local haunts are Colaba Causway, Fashion Street and Dharavi. They have one-of-a-kind pieces and are so affordable. Other than that, the usual high-street brands like Zara, Mango and Vero Moda. Although above our budgets, we adore the works of designers like Rahul Mishra, Shrivan & Narresh, Rohan Arora, Masaba and Sabyasachi to name a few.


What brands are you waiting for to launch in India?

H&M, American Apparel, ELF and Topshop to name a few.


What is the best part about blogging?

We get to meet so many new people. We love interacting with people with similar interests and the response we get from our readers is just overwhelming. Of course, getting recognized by brands and designers is an added bonus.

How has your style evolved since you started documenting it on the blog?

We would like to think it’s matured and evolved with time. Our motto was to incorporate everyday dressing of any shape or size without compromising on comfort. We wear flats, layer with accessories and enjoying getting dressed up for a day at work. Our essence remains, but we still learn something new everyday.

What do you do when you're not blogging?

When we aren’t blogging we are either Tweeting, Facebook-ing or thinking of our next blog post. Someone rightfully said, ‘A blogger has no weekends.’ I guess, we are like that too.

What are your fashion rules to live by?

On most days we try not to confine ourselves to the so-called ‘fashion rules.’ But the basics like don’t wear ripped jeans to a formal occasion or don’t buy if it doesn’t fit you right still hold true. But mostly, we follow the rule of enjoying what you wear.
PS: Don’t EVER buy fakes!

What is your current favorite trend from this season?

We’re seriously digging the long capes and chunky knits. Too bad Bombay is still 32 degrees hot!


Tell us about one quirk that you might have - fashion or otherwise.

Sonu is a clean freak. I’m constantly organising my wardrobe; I’ve tried it all - colour coordination, arranging the shirts, skirts, pants together. I can’t handle a messy cupboard. Jasleen often bribes me to sort her wardrobe straight.


 

What is your most treasured possession?

Sonu: My mom’s jewellery. They are beautiful traditional Rajasthani pieces. Extremely rare to find now. Other than that, I can’t live without my blazers.


Jasleen: I think my Indian clothes, I feel very elegant and royal in them.


What are you essential fashion reads?

We religiously browse through many blogs on a daily basis. Other than that we like Refinery 29, WhoWhatWear, Style.com
 and of course StylePile.

How has the fashion scene changed in India in the past couple of years and how much do you think bloggers have benefited or contributed to this change?

The retail and luxury industry in India has grown tremendously in direct connection with the fashion industry. More and more people are ready to break the barrier and are experimenting with fashion. The blogging industry has given a regular girl i.e non-models an oppourtunity to showcase their unique style. The new age webzines and sites connect with the masses directly.